Ogilvy

  • Eicoff - Media Strategist / Planner

    Posted Date 2 months ago(7/1/2019 4:22 PM)
    Job ID
    2019-5022
    Location
    US-IL-Chicago
    Department
    Media
  • Overview

    About Eicoff:

     

    Eicoff is a Chicago-based, full-service advertising agency. Integrating the disciplines of media, analytics and creative, our focus is on developing innovative television and digital video solutions with the goal of generating and measuring response in order to drive sales. Eicoff fuses the power of television and the precision of digital, building our clients’ business every day.

    Responsibilities

    About the opportunity:

     

    Eicoff is looking for a creative thinker who will manage the development of strategic plans for multiple clients across the ever-changing media landscape, ideally incorporating our client’s data in the development of targeted cross platform strategies. Opportunity to train and grow their own team.

     

    Job Responsibilities:

    • Media planning across all media (online and offline)
    • Develops objectives, strategies, plans and presentations
    • Creates and manages media partner RFP process
    • Work with our vendors to vet that they are strategically relevant and commercially viable
    • Research market trends in emerging media and make recommendations to agency/client
    • Help manage day to day planning and on-going projects for various account based needs
    • Work with media, account and creative departments to develop plans/recommendations
    • Participate in ideation sessions as needed for all clients
    • Continue to grow industry knowledge and experience via research and attendance at key training and industry presentations.
    • Establish and manage a work plan for each key deliverable within the agency and client
    • Ensure key communications are delivered in a timely manner to all participating members
    • Ongoing investigation of new media, technology and planning tools

    Qualifications

    Qualifications:

    • Minimum three years Media Planning experience; especially across broadcast and digital channels
    • Accurate and detail oriented with exceptional creative thinking and problem-solving abilities
    • Exhibit time management skills and the ability to multi task, manage concurrent projects and work successfully under pressure
    • Ability to interact with all levels of staff across the agency and clients
    • Strong quantitative and analytical skills
    • Solid writing and presentation skills
    • Experience with qualitative tools (e.g Simmons, MRI, ComScore, etc)
    • Familiarity with Kantar competitive reports
    • Proficiency with Microsoft Excel, Word and PowerPoint
    • Expertise with cross platform planning tools (e.g. ComScore, Nielsen, mPlatform, etc)

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