Ogilvy

  • XD Data Strategist

    Posted Date 3 months ago(4/1/2019 1:07 PM)
    Job ID
    2019-5087
    Location
    US-NY-New York
    Department
    Information Architecture/UX
  • Overview

    XD Data Strategists are as analytical as they are collaborative. They have a strong background in digital analytics and experience using data to build narratives that highlight and contextualize business and customer opportunities. They are also passionate about coaching non-analytical thinkers to vet their concepts against what is known about target audience and business needs, and developing approaches to root decision-making in data. These individuals are accustomed to analyzing multiple sources of information and using data to highlight business opportunities, understand behaviors, inform product vision, and measure performance. 

     

    XD Data Strategists play a critical role in Ogilvy’s measurable, human-centered approach for creating experiences. They will lead development and execution of comprehensive data-driven and measurement strategies across a range of digital experiences, products, and platforms. The Data Strategist will work closely with clients to understand their business objectives and customer needs to define project goals, establish key performance indicators (KPIs), identify and size business opportunities, and develop an approach for ongoing measurement. This role will also work in deep partnership with our design, research and technology teams to ensure that data is used throughout the design process to inform decision-making and hold solutions accountable for delivering on real business outcomes.

    Responsibilities

    • Work closely with clients to understand business and user experience goals to establish key performance indicators (KPIs), recommend user experience optimizations, and identify tools and methodologies needed to evaluate success
    • Support in the development and execution of comprehensive data and measurement strategies across a range of digital products and ensure design teams align their direction and decision-making with their clients' desired business outcomes
    • Analyze multiple sources of data to surface customer behaviors (needs, pain points, etc.), identify opportunities to drive improvements and communicate the value design optimizations could drive for clients’ customers and business
    • Own key data-driven outputs (for example: measurement plans, data-driven journey maps and personas, KPI scorecards, etc.), and ensure design teams leverage throughout the design process to inform and measure outputs
    • Help inform design decision-making based on engagement patterns over time and provide ongoing insight into the effectiveness of the design teams’ solutions 
    • Collaborate with Experience Researchers on key testing activities to establish quantitative benchmarks and measure design outputs against KPIs
    • Serve as an educator and evangelist of data-driven principles to internal cross-functional teams and external prospects 
    • Identify new opportunities to use data and analytics to advance Ogilvy’s measurable design offerings and industry thought leadership 
    • Perform cross-project data mining to help build company's internal database of benchmarks and research which supports future projects, sales and thought leadership

    Qualifications

    • Proven working experience as a data analyst or business data analyst (3-6 years experience)
    • Hands on experience with web analytics and reporting systems (examples including Google Analytics, Adobe Analytics/Omniture Site Catalyst, Doubleclick, Keen, etc.)
    • Strong understanding of analytics tagging principles, best practices and tools (Google Tag Manager, DTM, etc.)
    • Experience with major testing methodologies (A/B, multivariate) and tools
    • Advanced Excel skills (pivot tables, vlookup, large files, graphing, etc.)
    • Knowledge of statistics and experience using statistical packages for analyzing datasets (Excel, SPSS, SAS, etc.)
    • Strong analytical skills with the ability to identify trends, draw conclusions and develop actionable recommendations from data
    • Strong written and verbal communication skills; ability to effectively communicate and present data and insights to both internal and external client teams
    • Self-starter with strong project management skills, attention to detail and ability to drive results in a fast-paced environment

    Preferred Skills

    • Knowledge of and experience with reporting packages and data visualization tools
    • Experience with databases, ETL frameworks and a working knowledge of SQL
    • Experience with data formats, such as XML, JSON, etc.
    • Knowledge of website development and experience working with HTML, CSS and JavaScript

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed