Associate Director/Director of Brand Strategy

Posted Date 4 months ago(1/22/2020 3:59 PM)
Job ID
US-Washington, DC


The Associate Director of Brand Strategy leverages industry knowledge to provide key insights and strategic recommendations for positioning a client's business/products. The Associate Director of Brand Strategy will collaborate with the client and other Ogilvy staff to develop positioning and messaging strategies, as well as strategic and tactical marketing communications contact plans. Also, this position will be responsible for providing input throughout the creative development process to ensure all client deliverables are “on strategy”. The Associate Director of Brand Strategy will help define key performance indicators and measurement for programs Ogilvy delivers to ensure that strategies and tactics deliver against client goals and objectives and provide expected returns. The Associate Director of Brand Strategy will also monitor the success of the programs to demonstrate customer value as well as to ensure that the strategy adapts to important client and market changes.


  • Development of brand strategies, writing creative briefs, guiding development and presentation of the creative work
  • Design and implementation of research projects to address client business issues, gain insight into target audiences and testing ad concepts


  • 6+/8+ years of experience in brand planning in an agency environment
  • Bachelors degree 
  • Familiarity with most forms of quantitative and qualitative research methodologies and working knowledge of when and how to apply them to a given client challenge
  • Ability to work directly with clients and develop relationships accordingly on behalf of the agency
  • Management and coaching of planners and associate planners
  • Demonstrated talent for abstract thinking, spotting trends and patterns, an innate curiosity and insight into human behavior, an instinct for popular culture, and a nuanced understanding of creative work are critical
  • The ability to work across different groups and disciplines is key to their success, as is their judgment in pushing the work, elevating the ambition of a brand, and leading the client’s thinking about the potential of their business
  • Strong facilitation abilities
  • Collaborative work philosophy both within the team and across departments
  • Demonstrated ability to teach other, more junior level planners and socialize brand strategy within the agency and potentially with clients


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